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brush 01
brush 01 front
front
brush 01 side
side

brush 01

one for all eye shapes.

639 reviews


a luxurious multi-purpose eyeshadow brush designed for effortless shading and blending. brush 01 has been carefully calibrated to work for all eye shapes.

24 USD 15 USD
brush 02
brush 02 front
front
brush 02 side
side

brush 02

the new classic shading brush.

766 reviews


a firm shader brush that's dense and soft at the same time - optimized for maximum pigment payoff. perfect for laying down pigments, quick smokey eyes and delicate work near the lower lashline.

24 USD 15 USD
brush 03
brush 03 front
front
brush 03 side
side

brush 03

all about the details.

975 reviews


a fine-pointed & firm pencil brush that's unexpectedly soft - designed for detail work near the most delicate areas around the eyes

24 USD 15 USD
brush 04
brush 04 front
front
brush 04 side
side

brush 04

the angled do-it-all.

1,157 reviews


an ultra soft cheek brush that's angled to enable extreme versatility. originally designed for contouring, the 04 has also been calibrated for precision application of blush, highlight and bronzer.

39 USD 24 USD
brush 05
brush 05 front
front
brush 05 side
side

brush 05

best seller

if you could only have one cheek brush.

1,147 reviews


InStyle Mag Best Blush Brush 2021. Our most popular face brush is handcrafted in Japan using natural bristles.

57 USD 28.50 USD
brush 12
brush 12 front
front
brush 12 side
side

brush 12

smudge, smoke, & shade.

457 reviews


a high impact smudge brush that's been meticulously balanced to achieve the optimal density, firmness and softness.

24 USD 15 USD
brush 13
brush 13 front
front
brush 13 side
side

brush 13

small but mighty.

555 reviews


the smallest crease brush in our lineup. this brush offers unparalleled precision, yet unexpectedly fluffy and soft.

24 USD
brush 14
brush 14 front
front
brush 14 side
side

brush 14

fitted for hooded eyes.

588 reviews


a small crease brush specifically designed for the hooded eye. slightly tapered at the tip, this brush is structured enough to lay down colour, yet fluffy enough to blend & diffuse with ease.

24 USD
brush 15
brush 15 front
front
brush 15 side
side

brush 15

the new standard blending brush.

609 reviews


a versatile, medium sized crease brush built for impactful pigments and effortless blending.

24 USD
brush 16
brush 16 front
front
brush 16 side
side

brush 16

not just another eye brush.

1,467 reviews


a large tapered crease brush that's ideal for applying a quick wash of base color on lids.

24 USD
brush 17
brush 17 front
front
brush 17 side
side

brush 17

no more streaks.

567 reviews


a luxuriously soft and densely bundled flat-top applicator. this brush is designed with precision in mind and will allow you to effortlessly build coverage in targeted areas.

45 USD
brush 18
brush 18 front
front
brush 18 side
side

brush 18

small, dense, mighty versatile.

493 reviews


a structured and impactful highlighter that's impossibly soft. this small cheek brush is slightly tapered and dense, perfect for quick applications of highlight, contour and setting powder.

35 USD
brush 19
brush 19 front
front
brush 19 side
side

brush 19

candle-shaped multitasker.

434 reviews


a luxurious candle-shaped cheek brush that's extremely versatile. this brush is incredibly soft and is sloped on all sides to varying degree, providing you with maximum flexibility during application.

48 USD 28 USD
brush 20
brush 20 front
front
brush 20 side
side

brush 20

for finer control.

280 reviews


a soft and light fan brush designed for light application of highlight and contour. precision control allows you to slowly build to desired intensity.

28 USD 17 USD
brush 21
brush 21 front
front
brush 21 side
side

brush 21

best seller

shades & shimmers.

1,225 reviews


an impactful shader designed for shimmers and cream products. inspired and made specifically at the request of the beauty community, brush 21 is now a permanent member of our collection.

24 USD 15 USD
brush 22
brush 22 front
front
brush 22 side
side

brush 22

sumptuous & luxurious, the flagship bronzer brush.

863 reviews


an incredibly soft and luscious bronzer brush that will instantly elevate your makeup routine in a luxurious way.

110 USD
brush 23
brush 23 front
front
brush 23 side
side

brush 23

the finest brush in the collection.

1,577 reviews


the smallest brush in our entire collection offers unparalleled precision. a smaller sibling to our flagship 03 pencil brush, brush 23 pushes to the balance between softness and precision to the absolute limit.

24 USD
brush 24
brush 24 front
front
brush 24 side
side

brush 24

best seller

for blush lovers.

443 reviews


a substantial cheek brush that's incredibly soft with substantial density. Designed for pigmented application of blush, bronzer, highlight and buffing foundation.

62 USD 37 USD
brush 25
brush 25 front
front
brush 25 side
side

brush 25

silky, airy & luxurious, the flagship powder brush.

300 reviews


the new & improved iteration of the community favorite brush 11. the new flagship powder brush.

130 USD
brush 26
brush 26 front
front
brush 26 side
side

brush 26

our biggest pencil brush.

256 reviews


the large sibling in our pencil brush lineup. brush 26 enables effortless work on inner and outer corners with speed and an unexpectedly level of accuracy.

24 USD
brush 27
brush 27 front
front
brush 27 side
side

brush 27

the fluffiest blending brush.

282 reviews


compared to our other crease brushes, brush 27 is flatter and fluffier on top, making it an ideal brush for effortless blending.

24 USD
brush 28
brush 28 front
front
brush 28 side
side

brush 28

for liquids, creams & shimmers.

295 reviews


with a mix of natural/synthetic fibres and a more compact profile, brush 28 is a shader that excels at precision application of liquids, creams & shimmers.

20 USD
brush 29
brush 29 front
front
brush 29 side
side

brush 29

by popular demand.

219 reviews


our first liner brush

18 USD
brush 30
brush 30 front
front
brush 30 side
side

brush 30

new

luxurious, impossibly soft, perfectly airy.


designed based on community feedback and likely our final large powder brush release.

99 USD 59 USD
brush 31
brush 31 front
front
brush 31 side
side

brush 31

new

the flagship foundation brush.


our latest foundation brush is bundled in a larger ferrule and has a slanted design to maximize the contact area to efficiently deliver a luxurious, streak-free finish.

99 USD 59 USD
brush 32
brush 32 front
front
brush 32 side
side

brush 32

new

something fun for the holidays.


a uniquely shaped eye brush that's designed for blending our harsh lines, smudging, and eye contouring.

28 USD 17 USD
brush soap

brush soap

new

326 reviews


specifically formulated for natural bristles. made in Japan.

20 USD 12 USD
eyelash curler

eyelash curler

new

the community's latest creation

1,756 reviews


meticulously crafted in Japan to work will all eye shapes. complimentary 3-pack refill included.

29 USD 18 USD

Modular Vanity System

new

modular. magnetic. maximum versatility.


our latest product features 5 vanity components that can be held together by magnets, giving you perfect control over how you organize and display your favorite products.

20 USD 10 USD
the complete eye collection

the complete eye collection

all 15 eye brushes. more than 50% off.


a special black friday bundle that includes all 15 of our eye brushes at an intriguing price. includes 2 x modular vanity components so you can display your new brushes with style.

354 USD 212 USD
the complete face collection

the complete face collection

low stock

all 11 face brushes. more than 50% off.


a special black friday bundle that includes all 11 of our face brushes at an intriguing price. includes 2 x modular vanity components so you can display your new brushes with style.

751 USD 450 USD
the core collection

the core collection

244 reviews


5 do-it-all brushes that will instantly elevate your makeup experience in a luxurious way.

168 USD
the crease set

the crease set

for eye makeup lovers.


our most popular crease brushes are now available as a bundle at black friday pricing. 

complimentary liner brush 29 included ($18 value)

138 USD 83 USD
the essential collection

the essential collection

the best we have to offer.


this brush set features our best-sellers since the brand's launch in 2019, and is without a doubt the best place to start exploring Japanese fude.

complimentary liner brush 29 included ($18 value).

110 USD 55 USD