Prototypes

Complimentary for orders over $40

All we ask for is your honest feedback so we can make the world’s best eyelash curler and share it with our community. Simply shop and see the prototype automatically added to your cart.

Feedback form will be sent to you 60 days post purchase.

Most items on sale! Plus and get a free sponge.

Andreea Ali with the 2609 powder brush

Big News. Big Discounts. To celebrate our upcoming Sephora launch, most of the collection is on sale for a limited time.

Shop the Sale

We co-design world-class products with our community and make them available at accessible prices.

About Us

Best Sellers

Shop All
shodō 05
The No-Makeup Makeup Brush for a Skin-Like Finish.
SHODŌ 0597% Approval from 811 people
the LC collection
Engineered for Liquids & Creams
THE LC COLLECTION97% Approval from 1,922 people
the 10/10 collection
Top 10 Brushes for Just $10 Each.
THE 10/10 COLLECTION96% Approval from 42,734 people
eyelash curler
2 Sizes for a Better Fit (and a Better Curl)
EYELASH CURLER91% Approval from 10,334 people
complete face set
All 7 Face Brushes. 1 Intriguing Price.
COMPLETE FACE SET96% Approval from 19,722 people
complete eye set
3 Signature Eye Sets. 1 Intriguing Price.
COMPLETE EYE SET96% Approval from 42,734 people

Our Shelf, Your Call

rēphr is now live in Sephora HK! We’ve added new topics for community voting, and extended some existing ones that were too close to call. Vote below and unlock a free sponge trio.

fun fact - all illustrations painted using shodō eye brushes by our very own Teresa from content team!

How it works

Our Shelf, Your Call

Any vote unlocks your free sponge trio. Vote on one question or all five. The sponge trio will be added to your cart automatically after you enter your name and email.

We’re committed to the outcome. To hit our launch timeline, we had to start building some of these decisions (including the shelf). If the community lands somewhere different, we’ll remake the shelf.

Which shelf design do you prefer?

Shelf B is current live in stores, but a good number of the community liked Shelf A as well. We’re keep the vote going so more can participate. Which one do you prefer?

Which shelf design do you prefer?

If we were to add a dual ended brush to the shelf, which 2 heads would you prefer?

While dual ended brushes are more difficult to store, the trade-off can be worth it if the right shapes are paired together at a good price point.

If we were to add a dual ended brush to the shelf, which 2 heads would you prefer?

What color should our shelf be?

Charcoal is a classic rēphr brand color, but our brushes are all black, so they risk blending in. Natural Oak gives strong contrast so the brushes stand out, and leans into our Japanese craftsmanship.

What color should our shelf be?
Charcoal 23%
Natural Oak 77%

Voting Complete

Which packaging do you like for our brushes?

Our packaging needs to work on a Sephora shelf. Washi Sleeve is open air, so customers can see and feel the brush before buying. It’s also lighter, more minimal, and less waste. Box w/ Ribbon is fully sealed, with better shelf presence and a nicer gifting moment.

Which packaging do you like for our brushes?
Washi Sleeve 31%
Box w/ Ribbon 69%

Voting Complete

Which packaging do you like for our eyelash curler?

This one’s purely aesthetic. Vertical Ribbon is cleaner and more modern. Horizontal Ribbon wraps the traditional Japanese way, a little softer and more gift-like.

Which packaging do you like for our eyelash curler?
Vertical Ribbon 43%
Horizontal Ribbon 57%

Voting Complete

Brushes standing or leaning?

Standing lets customers touch the bristles easily, but makes shopping the stock behind it harder. Leaning makes it harder to feel bristles, but the brush shapes are easier to see without bending down, and our integrated shelf lighting hits them better.

Brushes standing or leaning?
Brushes Standing 41%
Brushes Leaning 59%

Voting Complete

Vote Received

Thanks for your input!

Can we add a free item to your cart as a thank you?

Concept Store

Pay-What-You-Want for our latest designs. All we ask for is your honest feedback.

Spatula Foundation Brush
A Modern Interpretation of a 90's Foundation Brush.
SPATULA FOUNDATION BRUSHPay What You Want.
Brush Cleansing Pad
Calibrated for Natural Bristles.
BRUSH CLEANSING PADAvailable for Community Testing.
Easy On Tubing Mascara
Easy on. Easy off.
EASY ON TUBING MASCARAArriving summer 2026 for Community Testing. Pay What You Want.
Puff Trio
PUFF TRIOArriving Spring 2026 for Community Testing. Pay What You Want.
MADE IN JAPANMeet the Artisan that makes our best-selling brushes.Watch
"A fluffy blush brush which gives a good blush coverage"
Anna M. 15 hours agoSHODŌ 05
"Wonderful brush! I stipple foundation and goes on seamlessly."
Erin L. 15 hours agoTHE LC COLLECTION
"This brush is the ideal shape and size for applying blush to the top of the cheek with precision"
Isabelle D. 17 hours agoSHODŌ 05
"Similar to the 38 brush. Small, easy to use, good control."
Ruqaiyah A. 20 hours agoSHODŌ 05
"The angle and shape of the brush and also how perfectly it takes the amount of the product in one sw..."
Kaberi B. 21 hours agoSHODŌ 05
"gives a more skin like texture and smoother application than a typical foundation brush"
Victoria B. 1 day agoSHODŌ 05
"Soft on lashes, gives them a long lasting curl, curls every lash."
Bronwyn D. 1 day agoEYELASH CURLER
"A small, precise brush, perfect for blending efficiently and quickly."
Valérie M. 2 days agoSHODŌ 05
"Small angled face brush. Good for applying powder products on my nose"
Annie F. 2 days agoSHODŌ 05
"I enjoy the small size as it makes it easier to keep the blush where I want it, instead of getting i..."
Melanie W. 2 days agoTHE LC COLLECTION
"A brush that gives you soft diffused look on your cheeks when used"
Joyce E. 2 days agoSHODŌ 05
"Ce pinceau est un peu dense mais il est aussi très doux. Il permet donc de répartir les ombres à pau..."
Sandrine B. 2 days agoCOMPLETE EYE SET
"The Rephr 01 is a really good multitasking brush — great for concealing and blending everything out ..."
Nou T. 2 days agoTHE LC COLLECTION
"The only brush I have come across that does not make powder blush look like clown makeup."
Emily G. 3 days agoSHODŌ 05
"It’s good, but it doesn’t curl my otter lashes or inner lashes that well. My lashes a long. It’s a n..."
Mariam aman S. 3 days agoEYELASH CURLER
"It is a multidimensional angled brush that has flexible bristles on one side to sweep away extra con..."
Sabrina agatha W. 3 days agoTHE 10/10 COLLECTION
"Great brush to apply Powder as Well as liquid blushes and you can handle the amount of product very ..."
Christine M. 3 days agoSHODŌ 05
"It’s a great blending brush for powders. I’ve used it with blush, bronzer, and finishing powder. It ..."
Vivian R. 3 days agoSHODŌ 05
"Love this brush, pick up and lay down of product was excellent"
Kathy S. 3 days agoCOMPLETE EYE SET
"It feels like a ordinary powder brush but it is softer and does not fall out"
Patricia V. 3 days agoSHODŌ 05
"It is okay but doesnt really curl my lashes at all"
Jessica T. 3 days agoEYELASH CURLER
"Not really. It was a bit stiff as well. Didn't curl as well as the others I already have. I bought i..."
Gloria K. 3 days agoEYELASH CURLER
"I nicely shaped brush that can be used for almost anything."
Julie S. 3 days agoSHODŌ 05
"Perfect soft application of product never a mistake stroke"
Walker, T. 3 days agoSHODŌ 05
"Excellent foundation brush: soft, disperses product effortlessly."
Marianne G. 3 days agoTHE LC COLLECTION
"great brush for placing pigments and shadows on eyelid - perfect shape to fit under socket line"
Sue F. 3 days agoTHE 10/10 COLLECTION
"It’s great to blend/diffuse but sheds like crazy for some reason"
Katie L. 4 days agoCOMPLETE FACE SET
"Fantastic brush it gives a very natural skin like finish."
Karima A. 4 days agoSHODŌ 05
"Perfect angle and Perfect size for the corner and under the eye. Doesn't waste product. Not alot of ..."
Camille S. 4 days agoTHE LC COLLECTION
"It applies my powder blushes more sheerly so I don't look like a clown."
Elizabeth N. 4 days agoSHODŌ 05
"Airy, fluffy, perfect for using with deeper shades of blush and contour to ensure a light hand so yo..."
Bonnie E. 4 days agoSHODŌ 05
"it's the do it all brush, for blush, bronzer, even highlight"
Josh C. 4 days agoSHODŌ 05
"A soft brush perfect for liquid foundation and also for blush and light contouring. Absolutely no st..."
Virginia A. 4 days agoTHE LC COLLECTION
"A soft brush that gives an airbrush finish do not need to worry about it picking up or applying too ..."
Sharon M. 4 days agoSHODŌ 05
"A medium sized brush that has a dense base leading to an angled and wispy end"
Mysti E. 4 days agoSHODŌ 05
"Great tool for straight eyelashes, not great for larger eyes."
Dajana V. 4 days agoEYELASH CURLER
"Great brush. I feel like it applies very light, so that is nice but then i find myself need to add m..."
Rosaline A. 4 days agoSHODŌ 05
"It has a very big opening, which I really appreciate"
Alina L. 4 days agoEYELASH CURLER
"It curls your lashes really easily and somehow it is way less likely to pinch you if you’re clumsier..."
Solange S. 4 days agoEYELASH CURLER
"Un pennello leggero e maneggevole, con setole morbide e non troppo fitte, nella.parte superiore ha d..."
Cristina F. 4 days agoSHODŌ 05
"Very good quality bristles, both soft and durable. They stay in shape after every wash."
Elisia P. 5 days agoSHODŌ 05
"A perfectly designed curler. Comfortable and easy to use."
Tracie H. 5 days agoEYELASH CURLER
"Très léger et très doux, pas de paquet de produit possible sur le visage. Rapide à utiliser et effet..."
Dorothee W. 5 days agoSHODŌ 05
"a super fluffy brush that diffuses your makeup while still also precise"
Joshua L. 5 days agoSHODŌ 05
"Easy to use, virtually no tugging or pinching, while achieving a flattering curled lash."
Desiree M. 5 days agoEYELASH CURLER
"soft and fluffy. product placement isn't over powering and blends products easily."
Debby W. 5 days agoTHE 10/10 COLLECTION
"due to the micro layers of the bristles, it creates a diffused more natural look when using it for b..."
Rachel P. 5 days agoSHODŌ 05
"Slightly more tightly curved than the Shiseido curler, which allows me to get the lashes at the edge..."
Amanda H. 5 days agoEYELASH CURLER
"It's my favorite brush, excellent for achieving a softer finish or building layers to the desired re..."
Ana lucia T. 5 days agoSHODŌ 05
"a luxurious gentle brush that fits to the grooves and curves of the face"
Yanina N. 5 days agoSHODŌ 05
"It fits my eye shape better than any other curler I've found."
Lori R. 5 days agoEYELASH CURLER
"Nice brush to apply powder products with. A mix between the number 4 and 5"
Claudia C. 5 days agoSHODŌ 05
"Worth the investment, user friendly and distributes products extremely well"
Sharon C. 5 days agoSHODŌ 05
"A really useful, flexible use face brush. One of my favs."
Michele M. 5 days agoSHODŌ 05
"A light study but fluffy at the end, the shape is perfect to apply a subtle finish and easier to ble..."
Maria C. 5 days agoSHODŌ 05
"It gives a natural curl without pinching or pulling"
Anna D. 5 days agoEYELASH CURLER
"excellent perfomance, very soft bristles, provides a smooth, streak-free application, easy to clean ..."
Antonella M. 5 days agoTHE LC COLLECTION
"Even better version than regular number 5, lighter and more flexible"
Anja M. 5 days agoSHODŌ 05
"Very soft blush brush, perfect for cream and liquids for a seamless and easy blend"
Aijing W. 5 days agoSHODŌ 05
"Small powder brush that’s not too dense or too airy"
Jeannie Y. 5 days agoSHODŌ 05
"A fantastic curler, just make sure the size is correct"
Lialy B. 5 days agoEYELASH CURLER
"Soft und diffuser, zarter Auftrag. Perfekt für Verblendung"
Cynthia B. 5 days agoSHODŌ 05
"I don't have anything similar in my brush collection"
Bernarda Č. 5 days agoSHODŌ 05
"This brush is small enough to give control over where you are placing blush but is also fluffy enoug..."
Carrie D. 5 days agoSHODŌ 05
"A good stippling brush for airbrushed finish that works especially well with highly pigmented powder..."
Lamia F. 5 days agoSHODŌ 05
"A beautifully soft brush that perfectly fits the contours of my eye. It makes applying concealer qui..."
Maleisha R. 5 days agoTHE LC COLLECTION
"My favorite brush of all time. Blends beautifully and picks up just enough product."
Lisa L. 5 days agoSHODŌ 05
"Create airbrush finish! Diffuse edges perfectly, but yet can produce colour impact if needed"
Sueann W. 5 days agoSHODŌ 05

Our North Star

We believe that customers (not celebrities) should have the final say in what gets built. All rēphr products are designed based on community feedback.

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0+5-star reviews