a new approach to luxury beauty

crowdsourced. crowdfunded. handcrafted in Japan.

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the delicate balance between softness, pigmentation, and precision

meticulously handcrafted in Japan,

tested & approved by people who love makeup.

the concept store

flagship brushes. friendly prices.

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concept store

our story

r├Ęphr is inspired by the word reference.

we use customer input as the source of truth & inspiration to design world-class products.

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eye brushes

eye brushes

unparalleled precision, unexpectedly soft.

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face brushes

face brushes

sumptuous, luxurious, maximum versatility.

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behind the scenes

we ask each concept store customer to submit their honest feedback on both product and their shopping experience.

the input we gather are used to inform our design decisions.

view feedback submissions >