Prototypes

Complimentary for orders over $40

All we ask for is your honest feedback so we can make the world’s best eyelash curler and share it with our community. Simply shop and see the prototype automatically added to your cart.

Feedback form will be sent to you 60 days post purchase.

Most items on sale! Plus and get a free sponge.

Andreea Ali with the 2609 powder brush

Big News. Big Discounts. To celebrate our upcoming Sephora launch, most of the collection is on sale for a limited time.

Shop the Sale

We co-design world-class products with our community and make them available at accessible prices.

About Us

Best Sellers

Shop All
shodō 05
The No-Makeup Makeup Brush for a Skin-Like Finish.
SHODŌ 0597% Approval from 733 people
the LC collection
Engineered for Liquids & Creams
THE LC COLLECTION97% Approval from 1,890 people
the 10/10 collection
Top 10 Brushes for Just $10 Each.
THE 10/10 COLLECTION96% Approval from 42,671 people
eyelash curler
2 Sizes for a Better Fit (and a Better Curl)
EYELASH CURLER91% Approval from 10,286 people
complete face set
All 7 Face Brushes. 1 Intriguing Price.
COMPLETE FACE SET96% Approval from 19,571 people
complete eye set
3 Signature Eye Sets. 1 Intriguing Price.
COMPLETE EYE SET96% Approval from 42,671 people

Our Shelf, Your Call

rēphr is launching in Sephora (first stop: Hong Kong). Our community gets final say on how we show up. Vote below and unlock a free sponge trio.

fun fact - all illustrations painted using shodō eye brushes by our very own Teresa from content team!

How it works

Our Shelf, Your Call

Any vote unlocks your free sponge trio. Vote on one question or all five. The sponge trio will be added to your cart automatically after you enter your name and email.

We’re committed to the outcome. To hit our launch timeline, we had to start building some of these decisions (including the shelf). If the community lands somewhere different, we’ll remake the shelf.

What color should our shelf be?

Charcoal is a classic rēphr brand color, but our brushes are all black, so they risk blending in. Natural Oak gives strong contrast so the brushes stand out, and leans into our Japanese craftsmanship.

What color should our shelf be?

Which packaging do you like for our brushes?

Our packaging needs to work on a Sephora shelf. Washi Sleeve is open air, so customers can see and feel the brush before buying. It’s also lighter, more minimal, and less waste. Box w/ Ribbon is fully sealed, with better shelf presence and a nicer gifting moment.

Which packaging do you like for our brushes?

Which display shelf design do you like better?

Sephora calls these “endcaps”. These shelves sit at the end of the main aisles (gondolas) that house big brands like Rare Beauty, Hung Vanngo, and Merit. Design A fits our full collection. Design B trades a little shelf space for a bigger logo, room for a brand mark, and a blank area where we can place a hero image.

Which display shelf design do you like better?

Which packaging do you like for our eyelash curler?

This one’s purely aesthetic. Vertical Ribbon is cleaner and more modern. Horizontal Ribbon wraps the traditional Japanese way, a little softer and more gift-like.

Which packaging do you like for our eyelash curler?

Brushes standing or leaning?

Standing lets customers touch the bristles easily, but makes shopping the stock behind it harder. Leaning makes it harder to feel bristles, but the brush shapes are easier to see without bending down, and our integrated shelf lighting hits them better.

Brushes standing or leaning?

Vote Received

Thanks for your input!

Can we add a free item to your cart as a thank you?

Concept Store

Pay-What-You-Want for our latest designs. All we ask for is your honest feedback.

Spatula Foundation Brush
A Modern Interpretation of a 90's Foundation Brush.
SPATULA FOUNDATION BRUSHPay What You Want.
Brush Cleansing Pad
Calibrated for Natural Bristles.
BRUSH CLEANSING PADAvailable for Community Testing.
Easy On Tubing Mascara
Easy on. Easy off.
EASY ON TUBING MASCARAArriving summer 2026 for Community Testing. Pay What You Want.
Puff Trio
PUFF TRIOArriving Spring 2026 for Community Testing. Pay What You Want.
MADE IN JAPANMeet the Artisan that makes our best-selling brushes.Watch
"A light study but fluffy at the end, the shape is perfect to apply a subtle finish and easier to ble..."
Maria C. 48 minutes agoSHODŌ 05
"It gives a natural curl without pinching or pulling"
Anna D. 1 hour agoEYELASH CURLER
"excellent perfomance, very soft bristles, provides a smooth, streak-free application, easy to clean ..."
Antonella M. 3 hours agoTHE LC COLLECTION
"Even better version than regular number 5, lighter and more flexible"
Anja M. 4 hours agoSHODŌ 05
"Very soft blush brush, perfect for cream and liquids for a seamless and easy blend"
Aijing W. 4 hours agoSHODŌ 05
"Small powder brush that’s not too dense or too airy"
Jeannie Y. 5 hours agoSHODŌ 05
"A fantastic curler, just make sure the size is correct"
Lialy B. 5 hours agoEYELASH CURLER
"Soft und diffuser, zarter Auftrag. Perfekt für Verblendung"
Cynthia B. 5 hours agoSHODŌ 05
"I don't have anything similar in my brush collection"
Bernarda Č. 5 hours agoSHODŌ 05
"This brush is small enough to give control over where you are placing blush but is also fluffy enoug..."
Carrie D. 6 hours agoSHODŌ 05
"A good stippling brush for airbrushed finish that works especially well with highly pigmented powder..."
Lamia F. 6 hours agoSHODŌ 05
"A beautifully soft brush that perfectly fits the contours of my eye. It makes applying concealer qui..."
Maleisha R. 6 hours agoTHE LC COLLECTION
"My favorite brush of all time. Blends beautifully and picks up just enough product."
Lisa L. 6 hours agoSHODŌ 05
"Create airbrush finish! Diffuse edges perfectly, but yet can produce colour impact if needed"
Sueann W. 7 hours agoSHODŌ 05
"It's a brush with a oval flat shape good for blush"
Rebecca Z. 9 hours agoSHODŌ 05
"Perfect size, gentle (no pinching) but powerful. Creates uplifted curl. The thing all others seem ..."
Kelli B. 9 hours agoEYELASH CURLER
"This is a very soft brush to apply powder for a natural finish. It's very soft and has a domed shape..."
Abby S. 9 hours agoSHODŌ 05
"FINALLY! An eyelash curler that doesn’t pinch my skin! LOVE THIS PRODUCT!"
Amy T. 9 hours agoEYELASH CURLER
"This brush is so soft on the skin and applies product evenly. I use a tint, so not too heavy but the..."
Mahvash G. 9 hours agoTHE LC COLLECTION
"If your blush or bronzer is very pigmented, this is your brush to not have to be so careful."
Ashleigh S. 9 hours agoSHODŌ 05
"Amazing at applying powder products softly and seamlessly, with edges already diffused"
Raphael S. 9 hours agoSHODŌ 05
"Perfect soft and diffuse blush application is easy with this brush"
Joann F. 10 hours agoSHODŌ 05
"The shape and size to get the perfect curl without pinching myself."
Sydney M. 10 hours agoEYELASH CURLER
"Smooth and easy to use. I flip between it and my Shu Uemura one. I’d like to purchase the other one..."
Ciara M. 10 hours agoEYELASH CURLER
"It applies the right amount of product. The brush makes your makeup look perfect. Love the size"
Donna A. 10 hours agoSHODŌ 05
"I really wanted to love this eyelash curler, but it just wasn’t a perfect fit for me. It didn’t full..."
Veronica T. 10 hours agoEYELASH CURLER
"Perfect for Asian eyes, can really get all lashes curled"
Ruth S. 10 hours agoEYELASH CURLER
"Mixed curling lashes, easy, and no tugging or pinching"
Brian D. 10 hours agoEYELASH CURLER
"Amazing for people who struggle with blush blindness and need a quick and easy way to blend blush"
Charlene A. 10 hours agoSHODŌ 05
"Great overall performance from this brush love the shape and fibers"
Darlene A. 10 hours agoSHODŌ 05
"I would not recommend it. In fact, I think mine is faulty."
Ana S. 12 hours agoEYELASH CURLER
"It's actually my friend who should describe it to me as I bought it for her, haha!"
Maude S. 2 days agoSHODŌ 05
"The Shodo 05 brush is soft brush with feathered bristles perfect for a diffused blush or bronzer loo..."
Rosalyn santos N. 3 days agoSHODŌ 05
"Erfasst alle Wimpern und gibt einen schönen Schwung nach oben"
Katharina S. 4 days agoEYELASH CURLER
"The Shodo 05 is a unique brush. It has bristles of varying lengths, allowing for easy application an..."
Climentina Z. 4 days agoSHODŌ 05
"Gives incredibly smooth flawless results & great colour pay off. The best blusher brush I’ve ever tr..."
Emma H. 6 days agoSHODŌ 05
"Not like your typical lash curler. It’s heavier but still gentle on the lashes."
Allyson H. 1 week agoEYELASH CURLER
"You get the softest, most natural blush application. And for people who don’t like wearing powder, t..."
Lisa K. 1 week agoSHODŌ 05
"The Shodo 05 performs beautifully across a range of powder products—whether blush, bronzer, or setti..."
Rebecca S. 1 week agoSHODŌ 05
"I love this brush, is quite unique. I always struggled with powdered bronzer or blushes that are pig..."
Alina R. 1 week agoSHODŌ 05
"The Rephr Eyelash Curls have a little bit of wieght to them making it easier to use without have to ..."
Angelica S. 2 weeks agoEYELASH CURLER
"Perfect blush to blend, it's soft and best for a diffuse look"
Nadia T. 2 weeks agoSHODŌ 05
"The everything brush. Applies a full face effortlessly"
Kristen C. 2 weeks agoSHODŌ 05
"The brush has an easy grip, it blends very well for a natural look, has the perfect balance, not sup..."
Barbara T. 2 weeks agoTHE LC COLLECTION
"Its fluffy, lightweight on the skin and gives a diffused look"
Diya P. 2 weeks agoSHODŌ 05
"The brush is the perfect shape and size for optimal blush placement and blending."
Keely L. 2 weeks agoSHODŌ 05
"One of the most exquisite foundations brushes I’ve tried in both performance and bristle design. Bec..."
Shaaista A. 2 weeks agoTHE LC COLLECTION
"I own a few curlers including the Surratt and Shiseido ones. But these curlers are hands down perfec..."
Karin Z. 2 weeks agoEYELASH CURLER
"It pinches me more than others and I don't like the rubber used, it doesn't curl as well"
Bonnie C. 2 weeks agoEYELASH CURLER
"A brush that blends my cream concealers seamlessly"
Rita D. 2 weeks agoTHE LC COLLECTION
"it has enough air in the brush to actually blend out the product instead of just smush the product a..."
Tammy C. 2 weeks agoTHE LC COLLECTION
"Perfectly balances, it applies concealer for you, very soft but firm enough."
Daria B. 2 weeks agoTHE 10/10 COLLECTION
"A nice, natural brush that allows you to control placement."
Stephanie E. 2 weeks agoSHODŌ 05
"Great shape for Asian eyes, good quality, and value."
Amie H. 2 weeks agoEYELASH CURLER
"Substantial feeling in the hand; it doesn’t feel light and flimsy. It has a curvature that captures ..."
Joy D. 2 weeks agoEYELASH CURLER
"A premium, effective curler that comes in 2 sizes to better suite your eye shape."
Derek G. 3 weeks agoEYELASH CURLER
"Not too dense but dense enough to pick up cream and balm products."
Deborah S. 3 weeks agoTHE LC COLLECTION
"Soft slanted brush good for powders especially blush"
Genaly C. 3 weeks agoSHODŌ 05
"It is a must have brush. Good for cream and powder poducts."
Anikó R. 3 weeks agoSHODŌ 05
"a brush with super natural application effect for cream and powders I use it for all over the face"
Rana . 3 weeks agoSHODŌ 05
"Do the job really well but I don’t find it amaizing"
Paula O. 3 weeks agoEYELASH CURLER
"For me it is too stiff and small, doesn't pick up the product very well"
Carmen B. 3 weeks agoCOMPLETE EYE SET
"Great liquid base product brush, easy to use, easy to clean."
Karolina M. 3 weeks agoTHE LC COLLECTION
"Much easy to curl your lashes than the standard ones on the market"
Carol P. 3 weeks agoEYELASH CURLER
"Better than a drugstore brand brush. Which I have only bought it really makes a great difference whe..."
Josie T. 3 weeks agoTHE 10/10 COLLECTION
"It’s a good brush, but if you have any other similar rephr brush, you don’t really need it."
Lynn H. 3 weeks agoSHODŌ 05
"VERSATILE!! I CAN USE THIS FOR MORE THAN ONE THING WITH FLAWLESS RESULTS."
Becky K. 3 weeks agoSHODŌ 05
"The Shodo 05 is a great size for powder cheek products. It can be precise but also achieve a consist..."
Anna P. 3 weeks agoSHODŌ 05

Our North Star

We believe that customers (not celebrities) should have the final say in what gets built. All rēphr products are designed based on community feedback.

0+feedback forms submitted
0+5-star reviews