Big News. Big Discounts.
We’re going to Sephora!
Celebrate with savings across most of our collection.
Big News. Big Discounts. To celebrate our upcoming Sephora launch, most of the collection is on sale for a limited time.
We co-design world-class products with our community and make them available at accessible prices.
About UsBest Sellers
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Our Shelf, Your Call
rēphr is launching in Sephora (first stop: Hong Kong). Our community gets final say on how we show up. Vote below and unlock a free sponge trio.
fun fact - all illustrations painted using shodō eye brushes by our very own Teresa from content team!
What color should our shelf be?
Charcoal is a classic rēphr brand color, but our brushes are all black, so they risk blending in. Natural Oak gives strong contrast so the brushes stand out, and leans into our Japanese craftsmanship.
Which packaging do you like for our brushes?
Our packaging needs to work on a Sephora shelf. Washi Sleeve is open air, so customers can see and feel the brush before buying. It’s also lighter, more minimal, and less waste. Box w/ Ribbon is fully sealed, with better shelf presence and a nicer gifting moment.
Which display shelf design do you like better?
Sephora calls these “endcaps”. These shelves sit at the end of the main aisles (gondolas) that house big brands like Rare Beauty, Hung Vanngo, and Merit. Design A fits our full collection. Design B trades a little shelf space for a bigger logo, room for a brand mark, and a blank area where we can place a hero image.
Which packaging do you like for our eyelash curler?
This one’s purely aesthetic. Vertical Ribbon is cleaner and more modern. Horizontal Ribbon wraps the traditional Japanese way, a little softer and more gift-like.
Brushes standing or leaning?
Standing lets customers touch the bristles easily, but makes shopping the stock behind it harder. Leaning makes it harder to feel bristles, but the brush shapes are easier to see without bending down, and our integrated shelf lighting hits them better.
Concept Store
Pay-What-You-Want for our latest designs. All we ask for is your honest feedback.
Our North Star
We believe that customers (not celebrities) should have the final say in what gets built. All rēphr products are designed based on community feedback.