About us

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We design our products based on customer feedback.

rèphr comes from the word reference, in that we design products based on what the community tells us.

Our vision is a collection of premium daily essentials that quietly elevate everyday life. We started with Japanese makeup brushes in 2019, and have since grown into eyelash curlers, skincare, and cosmetics.

Our concept store lists full-size products ahead of their main store release, on a pay-what-you-want model, starting at $0.

Community feedback helps us ensure our products are exactly what our customers want.

We offer best-in-class products at accessible prices.

High-quality products are meaningless if only a select few can afford them.

Our pricing philosophy is simple:

  • premium quality should be accessible
  • nothing should beat us on quality-per-dollar