Prototypes

Complimentary for orders over $40

All we ask for is your honest feedback so we can make the world’s best eyelash curler and share it with our community. Simply shop and see the prototype automatically added to your cart.

Feedback form will be sent to you 60 days post purchase.

Most items on sale! Plus and get a free sponge.

Andreea Ali with the 2609 powder brush

Big News. Big Discounts. To celebrate our upcoming Sephora launch, most of the collection is on sale for a limited time.

Shop the Sale

We co-design world-class products with our community and make them available at accessible prices.

About Us

Best Sellers

Shop All
shodō 05
The No-Makeup Makeup Brush for a Skin-Like Finish.
SHODŌ 0597% Approval from 668 people
the LC collection
Engineered for Liquids & Creams
THE LC COLLECTION97% Approval from 1,880 people
the 10/10 collection
Top 10 Brushes for Just $10 Each.
THE 10/10 COLLECTION99% Approval from 1,782 people
eyelash curler
2 Sizes for a Better Fit (and a Better Curl)
EYELASH CURLER91% Approval from 10,222 people
complete face set
All 7 Face Brushes. 1 Intriguing Price.
COMPLETE FACE SET87% Approval from 15 people
complete eye set
3 Signature Eye Sets. 1 Intriguing Price.
COMPLETE EYE SET83% Approval from 6 people

Our Shelf, Your Call

rēphr is launching in Sephora (first stop: Hong Kong). Our community gets final say on how we show up. Vote below and unlock a free sponge trio.

fun fact - all illustrations painted using shodō eye brushes by our very own Teresa from content team!

How it works

Our Shelf, Your Call

Any vote unlocks your free sponge trio. Vote on one question or all five. The sponge trio will be added to your cart automatically after you enter your name and email.

We’re committed to the outcome. To hit our launch timeline, we had to start building some of these decisions (including the shelf). If the community lands somewhere different, we’ll remake the shelf.

What color should our shelf be?

Charcoal is a classic rēphr brand color, but our brushes are all black, so they risk blending in. Natural Oak gives strong contrast so the brushes stand out, and leans into our Japanese craftsmanship.

What color should our shelf be?

Which packaging do you like for our brushes?

Our packaging needs to work on a Sephora shelf. Washi Sleeve is open air, so customers can see and feel the brush before buying. It’s also lighter, more minimal, and less waste. Box w/ Ribbon is fully sealed, with better shelf presence and a nicer gifting moment.

Which packaging do you like for our brushes?

Which display shelf design do you like better?

Sephora calls these “endcaps”. These shelves sit at the end of the main aisles (gondolas) that house big brands like Rare Beauty, Hung Vanngo, and Merit. Design A fits our full collection. Design B trades a little shelf space for a bigger logo, room for a brand mark, and a blank area where we can place a hero image.

Which display shelf design do you like better?

Which packaging do you like for our eyelash curler?

This one’s purely aesthetic. Vertical Ribbon is cleaner and more modern. Horizontal Ribbon wraps the traditional Japanese way, a little softer and more gift-like.

Which packaging do you like for our eyelash curler?

Brushes standing or leaning?

Standing lets customers touch the bristles easily, but makes shopping the stock behind it harder. Leaning makes it harder to feel bristles, but the brush shapes are easier to see without bending down, and our integrated shelf lighting hits them better.

Brushes standing or leaning?

Vote Received

Thanks for your input!

Can we add a free item to your cart as a thank you?

Concept Store

Pay-What-You-Want for our latest designs. All we ask for is your honest feedback.

Spatula Foundation Brush
A Modern Interpretation of a 90's Foundation Brush.
SPATULA FOUNDATION BRUSHPay What You Want.
Brush Cleansing Pad
Calibrated for Natural Bristles.
BRUSH CLEANSING PADAvailable for Community Testing.
Easy On Tubing Mascara
Easy on. Easy off.
EASY ON TUBING MASCARAArriving summer 2026 for Community Testing. Pay What You Want.
Puff Trio
PUFF TRIOArriving Spring 2026 for Community Testing. Pay What You Want.
MADE IN JAPANMeet the Artisan that makes our best-selling brushes.Watch
"I love this brush, is quite unique. I always struggled with powdered bronzer or blushes that are pig..."
Alina R. 18 hours agoSHODŌ 05
"The Rephr Eyelash Curls have a little bit of wieght to them making it easier to use without have to ..."
Angelica S. 21 hours agoEYELASH CURLER
"Perfect blush to blend, it's soft and best for a diffuse look"
Nadia T. 23 hours agoSHODŌ 05
"The everything brush. Applies a full face effortlessly"
Kristen C. 1 day agoSHODŌ 05
"The brush has an easy grip, it blends very well for a natural look, has the perfect balance, not sup..."
Barbara T. 1 day agoTHE LC COLLECTION
"Its fluffy, lightweight on the skin and gives a diffused look"
Diya P. 1 day agoSHODŌ 05
"The brush is the perfect shape and size for optimal blush placement and blending."
Keely L. 2 days agoSHODŌ 05
"One of the most exquisite foundations brushes I’ve tried in both performance and bristle design. Bec..."
Shaaista A. 2 days agoTHE LC COLLECTION
"I own a few curlers including the Surratt and Shiseido ones. But these curlers are hands down perfec..."
Karin Z. 2 days agoEYELASH CURLER
"It pinches me more than others and I don't like the rubber used, it doesn't curl as well"
Bonnie C. 2 days agoEYELASH CURLER
"A brush that blends my cream concealers seamlessly"
Rita D. 3 days agoTHE LC COLLECTION
"The LC 02 performs beautifully for the application of blush, highlighter, and bronzer. Its soft, den..."
Rebecca S. 5 days agoTHE LC COLLECTION
"it has enough air in the brush to actually blend out the product instead of just smush the product a..."
Tammy C. 5 days agoTHE LC COLLECTION
"Perfectly balances, it applies concealer for you, very soft but firm enough."
Daria B. 6 days agoTHE 10/10 COLLECTION
"A nice, natural brush that allows you to control placement."
Stephanie E. 1 week agoSHODŌ 05
"Great shape for Asian eyes, good quality, and value."
Amie H. 1 week agoEYELASH CURLER
"Substantial feeling in the hand; it doesn’t feel light and flimsy. It has a curvature that captures ..."
Joy D. 1 week agoEYELASH CURLER
"A premium, effective curler that comes in 2 sizes to better suite your eye shape."
Derek G. 1 week agoEYELASH CURLER
"Not too dense but dense enough to pick up cream and balm products."
Deborah S. 1 week agoTHE LC COLLECTION
"Soft slanted brush good for powders especially blush"
Genaly C. 1 week agoSHODŌ 05
"It is a must have brush. Good for cream and powder poducts."
Anikó R. 1 week agoSHODŌ 05
"a brush with super natural application effect for cream and powders I use it for all over the face"
Rana . 1 week agoSHODŌ 05
"Do the job really well but I don’t find it amaizing"
Paula O. 1 week agoEYELASH CURLER
"For me it is too stiff and small, doesn't pick up the product very well"
Carmen B. 1 week agoCOMPLETE EYE SET
"Great liquid base product brush, easy to use, easy to clean."
Karolina M. 1 week agoTHE LC COLLECTION
"Much easy to curl your lashes than the standard ones on the market"
Carol P. 1 week agoEYELASH CURLER
"Better than a drugstore brand brush. Which I have only bought it really makes a great difference whe..."
Josie T. 1 week agoTHE 10/10 COLLECTION
"It’s a good brush, but if you have any other similar rephr brush, you don’t really need it."
Lynn H. 1 week agoSHODŌ 05
"VERSATILE!! I CAN USE THIS FOR MORE THAN ONE THING WITH FLAWLESS RESULTS."
Becky K. 1 week agoSHODŌ 05
"The Shodo 05 is a great size for powder cheek products. It can be precise but also achieve a consist..."
Anna P. 1 week agoSHODŌ 05
"Highly pigmented products can be applied with a soft color using only the tip part of the brush. Whe..."
Valeria G. 1 week agoSHODŌ 05
"It allows you to work quickly, good for both stippling and brush strokes to move foundation around. ..."
Anne-marie C. 2 weeks agoTHE LC COLLECTION
"A soft brush, more suited for blush than foundation. I would have liked it to be more dense and the ..."
Cristina S. 2 weeks agoCOMPLETE FACE SET
"Amazing brush for a smooth blush or bronzer application."
Florentina T. 2 weeks agoSHODŌ 05
"Great for light and sheer applications of high-voltage formulas."
Evelina S. 2 weeks agoSHODŌ 05
"One brush wonder. You can do you whole face makeup w it"
Elvera L. 2 weeks agoSHODŌ 05
"It’s kind of small. But it’s good for precision and blending out."
Aurora N. 2 weeks agoSHODŌ 05
"Small and precise perfect for eyeliners , and smoking out small eyes without kicking powder up"
Briceidy C. 2 weeks agoCOMPLETE EYE SET
"I would say that it is an excellent concealer brush. I felt my other brushes were too big or did not..."
Andrea R. 2 weeks agoTHE LC COLLECTION
"It is great for people with almost shaped eyes. I have never been able to get all of my lashes in a ..."
Madelaine P. 2 weeks agoEYELASH CURLER
"The best brush money can buy. You the best quality and all handmade in Japan. You get the most out o..."
Christel B. 2 weeks agoSHODŌ 05
"It’s a nice curler, I don’t find it’s wonderful For my eye shape, but I could imagine other people r..."
Laura D. 2 weeks agoEYELASH CURLER
"the best on the market; curls my lashes perfectly without breaking them in halves in inner and outer..."
Agata P. 2 weeks agoEYELASH CURLER
"The blush goes on to the skin so smoothly and effortlessly with this brush"
Susan O. 2 weeks agoSHODŌ 05
"This one is shorter and has more curve to it so that it fits into a deep set eye better"
Deann A. 2 weeks agoEYELASH CURLER
"Perfect make up tool! It is soft and delivers the product so effortlessly"
Kaushikee P. 2 weeks agoTHE LC COLLECTION
"Love it. Great density, super easy to apply products"
Edyta C. 2 weeks agoTHE LC COLLECTION
"It's a very lightweight brush that applies powder products smoothly and whisper light. It's impossib..."
Jennifer T. 2 weeks agoSHODŌ 05
"Perfect for precise yet blended bkush application. Super soft and high quality"
Heather C. 2 weeks agoSHODŌ 05
"Very forgivibg application tool, for a natural look OR for people that want to build up gradually th..."
Anne marie V. 2 weeks agoSHODŌ 05
"A soft under eye concealer brush that is just missing something. I feel like there needs to be more ..."
Chloe M. 2 weeks agoTHE LC COLLECTION
"Perfect all in one brush to carry in your small everyday makeup bag. The size is perfect even for sm..."
Giovanna debelis rodrigues S. 2 weeks agoSHODŌ 05
"È il secondo che acquisto… del primo se ne è appropriata mia figlia, quindi significa che è valido �..."
Annarita F. 2 weeks agoEYELASH CURLER
"This brush is so so gooddd it's better than my other hi-end brush"
Yalyn T. 3 weeks agoTHE LC COLLECTION
"able to get to the lash line without pinching and lashes curl effortlessly"
Demetra V. 3 weeks agoEYELASH CURLER
"Amazing small blending brush for cream and liquids"
Sophie P. 3 weeks agoTHE LC COLLECTION
"Brush for an airbrushed and natural looking finish"
Tina S. 3 weeks agoSHODŌ 05
"Un petit pinceau synthétique parfait pour appliquer l'anticerne."
Ariane C. 3 weeks agoTHE LC COLLECTION
"The rephr curler is the best! It gets all lashes from inner to outer corner easily and I never have ..."
Magan R. 3 weeks agoEYELASH CURLER
"Very dense soft bristles, allow streak free application"
Katrin L. 3 weeks agoTHE LC COLLECTION
"Super soft bristles and an ideal size, making it effortless to apply foundation evenly all over the ..."
Laura H. 3 weeks agoTHE LC COLLECTION
"Very sturdy and premium quality. Narrower width and more prominent curve than usual curlers. Excelle..."
Anna L. 3 weeks agoEYELASH CURLER
"Ist the second smallest brush from rephr and the only one that lets me work precisely in the corners..."
Samantha S. 3 weeks agoCOMPLETE EYE SET
"The LC 02 is excellent for applying and blending concealers and liquid foundation products. Bronzer ..."
Cornelia R. 3 weeks agoTHE LC COLLECTION
"A great brush to use with blush in creating a natural flush"
Sunishi T. 3 weeks agoSHODŌ 05
"I would recommend to examine the shape of the curler and how it just simply makes sense because it m..."
Audra M. 3 weeks agoEYELASH CURLER
"It helped blending and application take half the time"
Joanna S. 3 weeks agoSHODŌ 05
"It’s soft on the skin, and the angled surface does everything for you to blend everything in seamles..."
Yian K. 3 weeks agoTHE LC COLLECTION
"Perfect brush for a quick and easy application of liquid foundation"
Tran T. 3 weeks agoCOMPLETE FACE SET
"Most precious, medium to high coverage everything brush for creams and liquids"
Eden S. 3 weeks agoTHE LC COLLECTION
"Great brush for concealer. Perfect shape for tapping in around the eyes."
Tamsin S. 3 weeks agoTHE LC COLLECTION
"best brush for liquid foundation without any skill"
Reiko F. 3 weeks agoTHE LC COLLECTION
"This is a great, multi-use completion brush with a unique shape -good for both liquid, cream and pow..."
Ingrid R. 3 weeks agoSHODŌ 05
"Great angled brush for precise placement. Soft bristles that make it comfortable and easy to use"
Jami K. 3 weeks agoCOMPLETE FACE SET
"Feels like a luxury blush brush made with soft natural hair, and the angled head mimics the curve of..."
Mary L. 3 weeks agoSHODŌ 05
"It feels very luxurious but the function doesn't quite live up to the description"
Dominic H. 3 weeks agoEYELASH CURLER
"Fits the curve and shape of the eye to better grasp all the lashes at once."
Lynne C. 3 weeks agoEYELASH CURLER
"It is a friendly user foundation brush. I get a smooth finish."
Olga V. 3 weeks agoTHE LC COLLECTION

Our North Star

We believe that customers (not celebrities) should have the final say in what gets built. All rēphr products are designed based on community feedback.

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