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about us

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we use customer feedback to design world-class products.

rèphr comes from the word reference, in that we use community input as our source of truth & inspiration to design world class products.

our ultimate vision is to create a collection of premium daily essentials that will instantly elevate people's everyday lives.

beginning with Japanese makeup brushes in 2019, we've since grown our collection to include brush soap, eyelash curler, vanity organization, and skincare.

we offer best-in-class products at accessible prices.

high quality products alone are meaningless if only a select few can afford them.

through our concept store, anybody can get access to our products at significantly reduced prices, as long as they're committed to providing honest feedback.

feedback we receive will not only be used to ensure that our existing products are up-to-date with changing consumer preferences, but also help design new products.