we design best-in-class products by crowdsourcing customer feedback.
items in the concept store are available at a significant discount. all we ask for is your honest feedback.
items in this section have already received community approval and are officially a member of product lineup.
brush 05 -
InStyle Mag Best Blush Brush 2021. Our most popular face brush is now available for community testing. Handcrafted in Japan using natural bristles.view product >
modular vanity system - $20 $10
our latest product features 5 distinct components that can be held together by magnets, giving you complete control over your vanity.
the essentials collection -
this brush set features our best-sellers since the brand's launch in 2019, and is without a doubt the best place to start exploring Japanese fude.view product >
the essentials collection plus -
a luxurious upgrade at more than 50% off. Aside from our best-sellers since the brand's launch in 2019, this set features 3 additional community favorites and is without a doubt the most luxurious way to try handmade Japanese brushes.view product >
the crease bundle -
for eye makeup lovers.view product >
brush 30 -
luxurious, impossibly soft and perfectly airy. designed based on community feedback and likely our final large powder brush release.view product >
brush 31 -
our flagship foundation brush is bundled in a larger ferrule and has a slanted design to maximize the contact area to efficiently deliver a luxurious, streak-free finish.view product >
even though items in this section have already received community approval, we still offer them in the concept store for 2 reasons:
- it allows us to continuously listen and make adjustments to our products in case customer preferences change.
- we believe in giving back to the community for helping us design products. all products in this section are up to 40% off.
work in progress
we'd love your input
participate in the design of our upcoming products and be first in line to try them at substantially reduced prices.
together, let's explore skincare products in the sun protection category.
what minimum SPF do you look for in a sunscreen? do you prefer a mineral or chemical formula?
eyelash curler aesthetics
does our current eyelash curler need a new color? what about the new one we're planning for next year?
our latest and greatest
all rèphr products are designed based on input we collect from our customers.
in this section you'll find design surveys that will allow you to voice your opinion and participate in our design process.
those who complete design surveys will be first-in-line to try our newest products at significantly reduced prices.