we design best-in-class products by crowdsourcing customer feedback.
items in the concept store are available at a significant discount. all we ask for is your honest feedback.
save up to 40%
items in this section have already received community approval and are officially a member of our product lineup.
core eye trio -
our best-selling eye set includes the flagship 01, 02, 03. designed based on community feedback and will elevate any eye look with luxury and ease.view product >
brush 04 -
an ultra soft cheek brush that's angled to enable extreme versatility. brush 04 is a member of the core collection and is one of the community's favourite cheek brush.view product >
brush 05 -
InStyle Mag Best Blush Brush 2021
to celebrate being named Best Blush Brush 2021 by InStyle Magazine, brush 05 will be featured in the concept store for the first time since 2019.view product >
our latest and greatest.
save up to 50%
plus early access
participate in the design of our upcoming products and be first in line to try them at substantially reduced prices.
meticulously crafted in Japan. designed to work with all eye shapes.
arriving May 2021.
a brush soap made specifically for natural brushes.
arriving July 2021.