concept store

we design best-in-class products by crowdsourcing customer feedback.

items in the concept store are available at a significant discount. all we ask for is your honest feedback.

our latest and greatest.

save up to 50%
plus early access

participate in the design of our upcoming products and be first in line to try them at substantially reduced prices.

eyelash curler
coming soon

eyelash curler

meticulously crafted in Japan. designed to work with all eye shapes.

arriving May 2021.

brush soap
coming soon

brush soap

a brush soap made specifically for natural brushes.

arriving July 2021.

commonly asked questions

how does the concept store work?
why do you ask for feedback on finished products?
what are design surveys?
do you ship worldwide?